Logo created for Utens, an entity dedicated to the online purchase-sale and auction of thoroughbred horses, which is located at a very high level in the world of equestrian.


The graphic idea is to represent the search for the best quality of equine pairs and thus guarantee the maximum purity of their offspring as a result promoted by Utens, hence the pair of horses that come together in the same idea that is a crown golden.

The colors gold and green have been used to emphasize the concept of an elite product as well as the nobility of the horses and the relationship with nature and the countryside.